GLOBAL STRATEGIC MANAGEMENT - P. LASSERRE

How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes: • All new Mini Cases with questions, to help you analyse the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay • New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations • New and improved learning features to aid your understanding and help with revision Visit www.palgrave.com/business/lasserre3e for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank. Discover More...

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